Simba Toys was founded in 1982 by Fritz and Michael Sieber. The company has always focused on traditional toys such as dolls, board games, plush and wooden toys. Simba Toys combines a number of brands that offer a wide range of toys and games that will delight and encourage children of all ages.

To ensure that all toys are perfectly tailored to the needs of children, international product managers and designers are constantly working to improve the ranges and brands. As a result, their work focuses on age-appropriate activities with the explicit goal of delighting children.