Roo Crew’s goal is to help toddlers and their families jumpstart magical play, social development, and emotional connection. We were inspired by the social and fun nature of kangaroos and the special bond between a mama kangaroo and her joey. Our journey in making Roo Crew toys eco-friendly started off by experimenting with different organic materials and various recycled plastics.

Boley is the sole manufacturer of Roo Crew. Roo Crew was created in our US headquarters in Southern California, where Boley has been manufacturing safe and innovative toys for over 40 years. We recognised that the world’s ecosystem is fragile, and everyone must do their part to help preserve it. We honour the forerunners of a more sustainable world who paved the way for us to follow.